A student studying Brand and Marketing Management at ICN Berlin shares their experience of the programme, classroom learning and life in Berlin. One of the main benefits of studying at ICN Berlin was the opportunity to meet people from different countries and study in an international environment.

Berlin itself also became an important part of the overall university experience.

An International Student Environment

ICN Berlin gave the student the opportunity to meet people from a wide range of backgrounds. The marketing programme included students from many different countries, creating a diverse and international classroom.

This environment allowed students to exchange ideas and learn from different perspectives.

Classroom Experience

The student describes the classroom experience at ICN Berlin as varied and practical. The programme covered a wide range of topics and included projects that encouraged creative thinking.

One of the student’s favourite projects involved creating an entire brand from the beginning.

The project included:

•⁠  ⁠Developing a brand concept

•⁠  ⁠Creating brand storytelling

•⁠  ⁠Building a marketing approach

•⁠  ⁠Applying creative ideas in practice

This gave students the opportunity to use academic knowledge in a practical setting.

Support From Professors

Support from professors played an important role in the student’s experience. The student especially valued the guidance received from their master’s tutor. This support helped them choose a topic they genuinely wanted to explore and stay focused on the areas that mattered most.

Choosing the Right Academic Focus

Selecting the right topic for postgraduate work can make a significant difference to the learning experience. The student explains that without guidance, it can be easy to explore too many directions at once.

With support from the tutor, they were able to focus more deeply on a subject that genuinely interested them.

Living in Berlin

Berlin offered the student a distinctive and memorable city experience. Although they had previously lived in other cities, Berlin felt very different.

The student describes the city as:

•⁠  ⁠Young and dynamic

•⁠  ⁠Full of activities

•⁠  ⁠A good place to spend time with friends

•⁠  ⁠Open and creative in atmosphere

Even during the pandemic period, the student felt that there were still many things to do and places to enjoy.

Combining Study and City Life

The ICN Berlin experience extended beyond academic study. International classmates, practical projects and life in Berlin all contributed to the student’s wider university experience.

This combination created opportunities for both academic development and personal growth.

The student experience at ICN Berlin highlights the value of international learning, practical projects and academic support. The Brand and Marketing Management programme gave the student the chance to work on creative projects, explore a topic in depth and connect with people from different countries.

The atmosphere of Berlin also added an important social and cultural dimension to the experience.

How StudyNet Can Help?

StudyNet supports students exploring postgraduate study opportunities abroad. The StudyNet team can help you compare universities and programmes, understand admission requirements and plan the next steps in your international education journey.

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